[:en]Getting a BC real estate license is just the first step towards a successful real estate career – after this, you must build your reputation, a process that is multifaceted and influenced by many different factors. For those that want to know the next steps, or anyone already in the midst of their career looking for some tips on moving forward, our experts at Benson Wang have outlined some of the best ones in our article below.
Sphere of Influence
One of the most effective way to build contacts and generate leads in the real estate market is through a sphere of influence (SOI) model. This model is a networking strategy that focuses on gathering leads through people you know including your family, friends, and business associates. Even your doctor or hair stylist can be used. Keep track of all of the names and contact information of people in your SOI and as you meet new people, add them to your database. Make sure to keep in touch with them and contact them when you have new deals or offers.
Maintaining a professional image means more than simply wearing nice clothes and keeping your hair looking attractive. It also means maintaining eye contact in face-to-face meetings, ensuring that you are articulate and courteous during phone calls and producing well-written letters, emails and texts. All of these come together to create a professional image and keeping on top of them will help people see you as a real estate authority that they can trust. A poor image can ruin even the most highly skilled real estate agent, so don’t underestimate its importance.
Although it may seem daunting, creating your own website and domain name is a great way to direct current and potential clients to your services. Furthermore, it will also help you forge a searchable web presence, increasing the chances of you scooping up clients that you would otherwise never had the opportunity to acquire. You can even take advantage of social media by linking your webpage to your social platforms, further bolstering your online presence.
Real estate is a tough market – not only is it constantly changing, but there are so many different factors that can influence your success in both positive and negative ways. Failing to address even one factor can negatively influence the others and undermine your success. Our team understands the importance of what happens after you get your BC real estate license and can help you get started on the right path. For more information or further questions, give us a call at (778) 686-8555 and we’ll be happy to assist you.[:]