Becoming a licensed real estate professional in British Columbia can be one of the most challenging and rewarding occupations you can choose. In many ways, getting your license is the easy part. You attend an online real estate course in BC, pass your tests, and become licensed. Easy!
However, then you actually have to build your business and your brand. Whether you’re planning on flying solo or looking to join an established agency, you need to stand out! We want all our students to succeed, here at the Quick Pass Master online real estate course in BC, so we’ve got some tips for how to get started.
Three Critical Ways to Start Building Your Real Estate Brand
- Never pass up a chance to meet new people
Networking is all-important for a realtor. When you work real estate, you should never truly take a day off. Even if you’re relaxing or socializing, keep an ear to the ground. Listen to rumors, gossip about neighborhoods. Never shy away from putting your business card into people’s hands, even if you think there’s only a tiny chance they’ll need a realtor one day.
The more people you meet and greet and chat with, the more chances someone will have a great opportunity for you.
- Collect contact info whenever possible
Along with handing out your business card at every opportunity, always try to get their card or other contact details as well. Why? Because you don’t want to wait for them to call you! If you have their contact details, you can start thinking about properties they might want, and call them up or drop them an email with the opportunities you’ve found.
Take the initiative. It will pay off.
- Learn online marketing
Self-marketing is a vital skill for any real estate agent, but it’s not taught in real estate schools. Learn about online marketing tactics like “inbound marketing” and “search engine optimization.” Embrace social media. Make contacts on LinkedIn. Put photos of listed homes on Instagram. Start a YouTube channel.
Online marketing is effectively free and doesn’t require more hardware than what your smartphone probably has. Leverage your online marketing opportunities!
